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In the world of web analytics, there are numerous tools to choose from. Google Analytics has long been the industry standard, but more and more websites are turning to alternative solutions such as Plausible. Here are a few reasons why we choose Plausible for our analytics needs:
Plausible is privacy-focused. In today's digital age, privacy is a top concern for many individuals and businesses. Plausible takes this seriously and has built a tool that prioritizes the privacy of its users. It does not collect any personal data and only tracks aggregated, anonymous data. This means that Plausible can provide valuable insights without compromising the privacy of website visitors. In addition, Plausible is open source software, which means that the source code is freely available for anyone to view and modify. This level of transparency further enhances the privacy of the tool.
Plausible is lightweight and fast. Google Analytics can sometimes slow down a website's loading times due to the amount of data it collects and processes. Plausible, on the other hand, is designed to be lightweight and fast, ensuring that it does not have a negative impact on a website's performance.
Plausible is easy to use. Setting up and using Plausible is a straightforward process. The interface is clean and user-friendly, making it easy for even those with limited technical knowledge to understand and utilize the tool.
Plausible is affordable and can be self-hosted. While Google Analytics is free to use, it also offers a premium version with additional features that can be quite expensive. Plausible, on the other hand, is affordably priced and offers a variety of plans to fit the needs of different websites. Additionally, Plausible can be self-hosted, meaning that the tool can be installed and run on a server under the control of the website owner. This allows for even greater control over data privacy and security.
In conclusion, there are many reasons why we choose Plausible for our web analytics needs. Its focus on privacy, lightweight and fast performance, ease of use, and affordability make it a top choice for websites looking for an alternative to Google Analytics. The ability to self-host and the open source nature of the tool only serve to further enhance its appeal.